• Global Reach

    Global Reach

    Paragon Brokerage provides comprehensive on-site retail, marketing and merchandising services for U.S. Military Exchanges all around the world.

Why Paragon?

Industry leader

Paragon’s portfolio of industry leading suppliers and our representation of many of the world’s top brands has established us as an industry leading Department of Defense Military Exchange broker.

Award winning staff

Paragon is consistently honored by the United States Department of Defense, and by our clients, for outstanding service and support for Military Exchanges. Paragon’s CEO, Sean Brown, was recently recognized with the Patriot Pride Award at the 2016 Exchange Main Store Manager’s Exposition. The highest honor given to a broker at this event. Dozens of Paragon’s long term clients, including Char-Broil, Gerber, Fiskars, Black & Decker and Rayovac have honored Paragon with awards and tributes over our 20 year history.

Consistent performance

As we enter our 20th year of operations, Paragon continues to provide long term, consistent sales growth for our clients despite years of Military Exchange drawdowns and cutbacks. Paragon is known for our financial strength and stability and for our continued operational excellence.

Customer-service driven

Over 200 Paragon representatives provide on-sight retail support for Military Exchanges all around the world. Our hands on approach allows us to work directly with Exchange Management on real time initiatives. No other Military Exchange Broker spends more time working directly for their customers than Paragon.

Global Service & Support

Global Service & Support

Our global service and support network, which includes over 200 employees stationed in 18 countries and 42 U.S. states and territories, forms the foundation of our operations.

Rare Designation

Rare Designation

The U.S. Department of Defense recognizes Paragon Brokerage as a Full Service Military Exchange contractor. This rare designation allows us to compete for virtually all Military Exchange procurement contracts on behalf of our clients.

Full Service

Full Service

Paragon personnel perform a variety of functions in support of our clients every day. Our responsibilities include taking physical inventories, writing direct store delivery (DSD) purchase orders, setting planograms, restocking vending machines, inspecting and returning defective goods, in-store product demonstrations, corporate training seminars and much, much more.


23 July 2019

Last week, 12 of Paragon's key outdoor living suppliers joined Senior AAFES Management and Procurement Personnel for our 2020 planning sessions.

These comprehensive category reviews, held at Paragon's headquarters over 2 consecutive days, allow our Military Exchange partners to compare dozens of future programs set directly next to current POGs.

All of the meetings take place within Paragon's retail showrooms which are designed to mimic the Exchange shopping environment.

Many important commitments were made and 2020 promises to be a strong ODL season for the Exchange.

05 June 2019

Earlier this month, Paragon participated in the annual AAFES Main Store Managers meeting in Frisco, TX.

As an opportunity to build excitement for 2019 and beyond, our clients presented new programs and strong growth opportunities to hundreds of AAFES Executives.

Paragon's section, which encompassed over 1300 square feet of booth space, was positioned directly at the center of the show.

With 15 clients in attendance Paragon was, once again, the largest exhibitor at this year's event.

08 April 2019

Paragon is pleased to announce our appointment as the Military Exchange representative for Traeger, the nation's leading supplier of wood pellet grills.

Established in 1985, Traeger invented the very first wood pellet grill. Today, Traeger enjoys a greater than 50% US market share and their products can be found at most premium grill retailers and all Military Exchanges.

06 February 2019

Paragon is pleased to announce publication of multiple new fishing planograms at The Exchange (AAFES).

Fresh water, salt water and combination POG's, all designed, set and digitized at Paragon Headquarters, will be in place as soon as Paragon representatives begin their in-store work.

Over 4000 individual skus from Paragon clients Zebco, Eagle Claw and Strike King were coded for these new planograms making this the largest undertaking of its kind in our 25 year history. 

With these new planograms, AAFES now offers their customers one of the most cutting-edge fishing assortments ever seen at a national retailer.

04 December 2018

Paragon presented comprehensive category reviews for bicycles and bicycle carriers this past week at our headquarters in Grapevine, Texas.

Kent bicycles and Yakima bicycle carriers and accessories were featured in our reviews.

Substantial sales growth at all Military Exchange accounts, for both of these Paragon clients, is projected for 2019 and beyond.