About Us

Founded in 1997, Paragon Brokerage, Inc., is one of the world's leading Military Exchange marketing organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.

As the military representative for many of the world's leading manufacturers, Paragon manages a significant portion of the $14 billion in annual Military Exchange commerce. Today, Paragon's retail concepts can be found within every Military Exchange, on all U.S. military installations, worldwide. Paragon is known for its financial strength and stability, superior customer relationships, and continued operational excellence.

Inside Our Showroom



23 July 2019

Last week, 12 of Paragon's key outdoor living suppliers joined Senior AAFES Management and Procurement Personnel for our 2020 planning sessions.

These comprehensive category reviews, held at Paragon's headquarters over 2 consecutive days, allow our Military Exchange partners to compare dozens of future programs set directly next to current POGs.

All of the meetings take place within Paragon's retail showrooms which are designed to mimic the Exchange shopping environment.

Many important commitments were made and 2020 promises to be a strong ODL season for the Exchange.

05 June 2019

Earlier this month, Paragon participated in the annual AAFES Main Store Managers meeting in Frisco, TX.

As an opportunity to build excitement for 2019 and beyond, our clients presented new programs and strong growth opportunities to hundreds of AAFES Executives.

Paragon's section, which encompassed over 1300 square feet of booth space, was positioned directly at the center of the show.

With 15 clients in attendance Paragon was, once again, the largest exhibitor at this year's event.

08 April 2019

Paragon is pleased to announce our appointment as the Military Exchange representative for Traeger, the nation's leading supplier of wood pellet grills.

Established in 1985, Traeger invented the very first wood pellet grill. Today, Traeger enjoys a greater than 50% US market share and their products can be found at most premium grill retailers and all Military Exchanges.

06 February 2019

Paragon is pleased to announce publication of multiple new fishing planograms at The Exchange (AAFES).

Fresh water, salt water and combination POG's, all designed, set and digitized at Paragon Headquarters, will be in place as soon as Paragon representatives begin their in-store work.

Over 4000 individual skus from Paragon clients Zebco, Eagle Claw and Strike King were coded for these new planograms making this the largest undertaking of its kind in our 25 year history. 

With these new planograms, AAFES now offers their customers one of the most cutting-edge fishing assortments ever seen at a national retailer.

04 December 2018

Paragon presented comprehensive category reviews for bicycles and bicycle carriers this past week at our headquarters in Grapevine, Texas.

Kent bicycles and Yakima bicycle carriers and accessories were featured in our reviews.

Substantial sales growth at all Military Exchange accounts, for both of these Paragon clients, is projected for 2019 and beyond.