• Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.
  • Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.

Our Clients

  • black and decker
  • clorox
  • gerber
  • sonos
  • nautica
  • charbroil
  • fiskars
  • rayovac
  • troybilt
  • remington
  • swissgear
  • reddevil
  • wetnwild
  • petsafe
  • georgeforeman
  • masterlock
  • libman
  • dickies
  • melnor
  • sandpiper
  • swan
  • worx
  • shopvac
  • delsey
  • physiciansformula
  • olympia
  • brother
  • yakima
  • blackradiance
  • lipsmacker
  • maytex
  • zenith
  • greenpan
  • cubcadet
  • masterofmixes

    Our Values

    We understand the mission

    We understand the mission

    Paragon’s understanding and support of the Military Exchange mission is deeply engrained in our corporate culture. Many of our employees, including our CEO and CFO, have either served honorably in the U.S. military or worked directly for the Military Exchanges. Virtually all of us have been customers of the Exchanges before we began working to support them.

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    A Record of Success

    A Record of Success

    Paragon specializes in the adaptation of mass market retail concepts at Military Exchanges. Our success in working with the military's extraordinarily broad demographics has earned us extensive recognition and numerous awards. Today, Paragon's impact on retail activities can be found within every Military Exchange, on all U.S. military installations, worldwide.

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    Global Service

    Global Service

    Paragon provides comprehensive on-sight retail, marketing, vending and merchandising services for Military Exchanges in 42 states and 18 countries.

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    Our Process

    Paragon’s success in developing long term strategic Military Exchange partnerships has allowed our clients to realize consistent, industry leading growth over our 20-year history.

    Step 1

    Step 1

    Paragon works with our clients to design comprehensive, relevant marketing programs and assortments for all divisions of the Military Exchanges. Finalized programs encompass all aspects of our client’s business from print, digital and social media initiatives to store level product demonstration schedules, recommended stock assortments and inventory management capabilities.
    Step 2

    Step 2

    Working directly with Senior Military Exchange Executives, including CEO’s, CMO’s, COO’s, DMMs and contracting officers Paragon negotiates the best possible positions for our client’s programs.
    Step 3

    Step 3

    Over 50 currently planogrammed assortments are set and maintained, on behalf of our Military Exchange buyers, here at our facilities. Modifications to the assortments are handled by Military Exchange contracting officers that regularly visit.
    Step 4

    Step 4

    Paragon’s worldwide service force physically sets our client’s assortments at store level. We provide maintenance, vendor managed inventory, product demonstrations and even assist with stocking the shelves.

    News

    05 July 2017
    Last week, 14 of Paragon’s key suppliers joined Senior AAFES Management and Procurement Personnel for our 2018 ODL planning sessions.   These comprehensive category reviews, held here at Paragon’s headquarters, allow our Military Exchange partners to review dozens of proposed 2018 planograms set directly next to the current POGs.     Buoyed by strong YTD increases, both Paragon’s customers and clients agreed on many meaningful commitments for the upcoming ODL season.    
    13 June 2017
    [embed=gallery]{"uri":"post:32"}[/embed]Paragon was, once again, honored to partner with The Exchange to provide simultaneous, worldwide, Char-Broil cooking demonstrations in support of their recent week 24 tabloid.   Gas Grill cooking demonstrations create excitement for our customers and build customer loyalty for The Exchanges.  They also help drive sales of grills and grilling accessories.  Week 24 marked the third time Paragon has partnered with the Exchange to provide these important store level events.    Continue Reading for photos...
    05 June 2017
    Paragon is pleased to announce our appointment as the Military Exchange representative for Spectrum Brands’ Pet, Home & Garden Division.  Paragon has been working with Spectrum Brands for many years, representing their Battery and Appliance Division.    This latest partnership will bring several well known national brands, such as Dingo, Cutter, Spectracide, Iams and Black Flag, into the Paragon portfolio.     
    11 April 2017
    Gerber has partnered with Team Red, White, and Blue to support the organization's mission of enriching the lives of American Veterans. Gerber's financial support enables community activities and outdoor events to be held throughout the U.S. Gerber has a close relationship with the U.S. Military and continues to honor their commitment to empowering Veterans. The first event with Team RWB was this past weekend at the Blooms to Brews Marathon in Washington. Volunteers and Team RWB set up images of lost soldiers along the "Veteran's Loop" of the course. Hundreds of lost soldiers were honored by the attendees and runners of the event. They helped the runners by passing out beverages and snacks. There were groups of people holding American flags. Runners, local veterans, and even drivers passing by thanked Gerber and Team RWB for being there. People stopped to share their own stories and experiences, many of which commented on having Gerber products from past deployments. Gerber continues to give back to the military community and Paragon is proud to be their military representative.  
    23 March 2017
    Optimism for the future of AAFES commerce continues to grow as the Exchange 2017 GM/MSM Conference concluded last week.  Exciting online initiatives and a resurgence in military spending had many conference participants revising their forecasts for strong growth in 2017 and beyond! Paragon’s employees and clients were truly inspired by the extraordinary presentation by motivational speaker, and American hero, Noah Galloway. With 17 clients in attendance Paragon was, once again, the largest exhibitor at this year’s event.  Our section encompassed over 1300 square feet of booth space positioned directly at the center of the show.