• Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.
  • Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.

Our Clients

  • charbroil
  • clorox
  • gerber
  • thermos
  • under armour
  • black and decker
  • fiskars
  • rayovac
  • troybilt
  • remington
  • sonos
  • libman
  • reddevil
  • masterlock
  • shopvac
  • zebco
  • eagle claw
  • strike king
  • kryptek
  • petsafe
  • nautica
  • dickies
  • melnor
  • greenpan
  • worx
  • swissgear
  • olympia
  • delsey
  • sandpiper
  • yakima
  • maytex
  • zenith
  • brother
  • swan
  • cubcadet
  • georgeforeman
  • wetnwild
  • physiciansformula
  • blackradiance
  • masterofmixes
  • quantum

    Our Values

    We understand the mission

    We understand the mission

    Paragon’s understanding and support of the Military Exchange mission is deeply engrained in our corporate culture. Many of our employees, including our CEO and CFO, have either served honorably in the U.S. military or worked directly for the Military Exchanges. Virtually all of us have been customers of the Exchanges before we began working to support them.

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    A Record of Success

    A Record of Success

    Paragon specializes in the adaptation of mass market retail concepts at Military Exchanges. Our success in working with the military's extraordinarily broad demographics has earned us extensive recognition and numerous awards. Today, Paragon's impact on retail activities can be found within every Military Exchange, on all U.S. military installations, worldwide.

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    Global Service

    Global Service

    Paragon provides comprehensive on-sight retail, marketing, vending and merchandising services for Military Exchanges in 42 states and 18 countries.

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    Our Process

    Paragon’s success in developing long term strategic Military Exchange partnerships has allowed our clients to realize consistent, industry leading growth over our 20-year history.

    Step 1

    Step 1

    Paragon works with our clients to design comprehensive, relevant marketing programs and assortments for all divisions of the Military Exchanges. Finalized programs encompass all aspects of our client’s business from print, digital and social media initiatives to store level product demonstration schedules, recommended stock assortments and inventory management capabilities.
    Step 2

    Step 2

    Working directly with Senior Military Exchange Executives, including CEO’s, CMO’s, COO’s, DMMs and contracting officers Paragon negotiates the best possible positions for our client’s programs.
    Step 3

    Step 3

    Over 50 currently planogrammed assortments are set and maintained, on behalf of our Military Exchange buyers, here at our facilities. Modifications to the assortments are handled by Military Exchange contracting officers that regularly visit.
    Step 4

    Step 4

    Paragon’s worldwide service force physically sets our client’s assortments at store level. We provide maintenance, vendor managed inventory, product demonstrations and even assist with stocking the shelves.

    News

    04 December 2018

    Paragon presented comprehensive category reviews for bicycles and bicycle carriers this past week at our headquarters in Grapevine, Texas.

    Kent bicycles and Yakima bicycle carriers and accessories were featured in our reviews.

    Substantial sales growth at all Military Exchange accounts, for both of these Paragon clients, is projected for 2019 and beyond.

     

    26 October 2018

    Markwins Beauty Brands, a Paragon partner, has recently updated their 100% Cruelty-Free statement.

    According to their newest statement, Markwins brands are 100% cruelty-free and have been (or are in the process of being) PETA-certified. None of our furry, feathery, or scaly friends will ever be harmed for you to look beautiful. We are fully committed as a company to eradicating animal testing in the beauty industry.

    Markwins is a leading supplier of cosmetics including Wet n Wild, the #1 brand of value cosmetics in the United States and Black Radiance, the #1 brand of ethnic cosmetics in the U.S. Markwins is also a significant supplier in masstige cosmetics with their Physicians Formula and in prestige cosmetics with the Lorac brand.

    29 August 2018

    Paragon is pleased to announce the launch of Eagle Claw fishing products at 11 Navy Exchange (NEX) locations.

    Eagle Claw, the most recognizable brand in all of fishing, takes great pride in being the only brand of fishhooks "Made In The USA"!

    Paragon representatives will support the new program at store level, ensuring proper merchandising and distribution of Eagle Claw products.

    22 August 2018

    Paragon has successfully negotiated the addition of Budge Industry's car, truck and motorcycle covers to the AAFES automotive assortment. These products will become available for Exchange customers to purchase, at most Main Store locations, in the 4th quarter.

    Budge is known to many as the "original car cover company", having invented the car cover in 1940. Today, Budge Industries is the nation's leading manufacturer and supplier of covers for cars, trucks, RVs, motorcycles, ATVs, boats and snow mobiles.

    17 August 2018

    Paragon wishes to congratulate our longstanding partner and client, Kinfine USA, for their extraordinary showing at the Summer 2018 Las Vegas Furniture Market.

    During nearly a decade of partnership, Kinfine and Paragon have worked hard to successfully supply Military Exchanges with the latest trends in affordable, quality accent furniture.