• Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.
  • Mission Support for Department of Defense Military Exchanges

    Mission Support for Department of Defense Military Exchanges

    Paragon Brokerage, Inc. is one of the world's leading Military Exchange support organizations. With hundreds of employees located throughout Europe, Asia, the Middle East and the United States, Paragon supports the needs of U.S. Department of Defense retail operations all around the world.

Our Clients

  • black and decker
  • clorox
  • gerber
  • sonos
  • nautica
  • charbroil
  • fiskars
  • rayovac
  • troybilt
  • remington
  • swissgear
  • reddevil
  • wetnwild
  • petsafe
  • georgeforeman
  • masterlock
  • libman
  • dickies
  • melnor
  • sandpiper
  • swan
  • worx
  • shopvac
  • delsey
  • physiciansformula
  • olympia
  • brother
  • yakima
  • blackradiance
  • lipsmacker
  • maytex
  • zenith
  • greenpan
  • cubcadet
  • masterofmixes

    Our Values

    We understand the mission

    We understand the mission

    Paragon’s understanding and support of the Military Exchange mission is deeply engrained in our corporate culture. Many of our employees, including our CEO and CFO, have either served honorably in the U.S. military or worked directly for the Military Exchanges. Virtually all of us have been customers of the Exchanges before we began working to support them.

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    A Record of Success

    A Record of Success

    Paragon specializes in the adaptation of mass market retail concepts at Military Exchanges. Our success in working with the military's extraordinarily broad demographics has earned us extensive recognition and numerous awards. Today, Paragon's impact on retail activities can be found within every Military Exchange, on all U.S. military installations, worldwide.

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    Global Service

    Global Service

    Paragon provides comprehensive on-sight retail, marketing, vending and merchandising services for Military Exchanges in 42 states and 18 countries.

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    Our Process

    Paragon’s success in developing long term strategic Military Exchange partnerships has allowed our clients to realize consistent, industry leading growth over our 20-year history.

    Step 1

    Step 1

    Paragon works with our clients to design comprehensive, relevant marketing programs and assortments for all divisions of the Military Exchanges. Finalized programs encompass all aspects of our client’s business from print, digital and social media initiatives to store level product demonstration schedules, recommended stock assortments and inventory management capabilities.
    Step 2

    Step 2

    Working directly with Senior Military Exchange Executives, including CEO’s, CMO’s, COO’s, DMMs and contracting officers Paragon negotiates the best possible positions for our client’s programs.
    Step 3

    Step 3

    Over 50 currently planogrammed assortments are set and maintained, on behalf of our Military Exchange buyers, here at our facilities. Modifications to the assortments are handled by Military Exchange contracting officers that regularly visit.
    Step 4

    Step 4

    Paragon’s worldwide service force physically sets our client’s assortments at store level. We provide maintenance, vendor managed inventory, product demonstrations and even assist with stocking the shelves.

    News

    15 August 2017
    Paragon and the Marine Corp Exchange have agreed to implement an extensive expansion of the Rayovac battery and portable power assortments at 17 Marine Corp bases. This expansion will more than triple the number of Marine Corp Exchanges that carry Rayovac products to a total of 50. Orders to support the aggressive growth plan have already begun to deliver and Paragon representatives are currently in the process of resetting planograms at all MCX locations.
    14 August 2017
    Paragon is pleased to announce a major expansion of the Rayovac assortment at all AAFES Exchanges, worldwide. Rayovac batteries can now be found on the Power Center battery planograms at all Main Exchanges.   Rayovac, a division of Spectrum Brands, began manufacturing batteries in Wisconsin over 110 years ago. Today, their batteries can be found at most major retailers in the United States. Along with Rayovac, Paragon is the sanctioned military broker for the Black & Decker, Russell Hobbs, Remington, and George Foreman divisions of Spectrum Brands.
    05 July 2017
    Last week, 14 of Paragon's key suppliers joined Senior AAFES Management and Procurement Personnel for our 2018 planning sessions. These comprehensive category reviews, held here at Paragon's headquarters, allow our Military Exchange partners to review dozens of proposed planograms set directly next to the current POGs. Buoyed by strong YTD increases, both Paragon's customers and clients agreed on many meaningful commitments for the upcoming ODL season.
    13 June 2017
    [embed=gallery]{"uri":"post:32"}[/embed]Paragon was, once again, honored to partner with The Exchange to provide simultaneous, worldwide, Char-Broil cooking demonstrations in support of their recent week 24 tabloid. Gas Grill cooking demonstrations create excitement for our customers and build customer loyalty for The Exchanges.  They also help drive sales of grills and grilling accessories.  Week 24 marked the third time Paragon has partnered with the Exchange to provide these important store level events. Continue Reading for photos...
    05 June 2017
    Paragon is pleased to announce our appointment as the Military Exchange representative for Spectrum Brands’ Pet, Home & Garden Division.  Paragon has been working with Spectrum Brands for many years, representing their Battery and Appliance Division. This latest partnership will bring several well known national brands, such as Dingo, Cutter, Spectracide, Iams and Black Flag, into the Paragon portfolio.